Style & Fashion

15 Famous Indian Fashion Brands That Sound Foreign But Are Purely Homegrown

A brand usually does everything to make itself popular amongst people. Fancy names, marketing strategies and publicity stunts are the usual things a brand undertakes to reach out to people. They play with people’s psychology and create perceptions about their brand. Keeping names which sound foreign is one of most used marketing strategy by brands to fool people to think that the brand is not Indian. People generally have a perception that a foreign brand will definitely be better than the Indian counterpart, which is completely wrong!

You’ll be amazed to know that these famous fashion brands are actually Indian which all this while you thought were foreign.

1. The Raymond Group – Owned by Gautam Singhania, Chairman of JK Group of Companies.jfkca 1 life and lesson

© Raymonds

2. Peter England – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.jfkca 2 life and lesson

© adityabirlagroup

3. American Swan – Owned by Anurag Rajpal, CEO of The American Swan Lifestyle Company.jfkca 3 life and lesson

© americanswan

4. Allen Solly – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.jfkca 4 life and lesson

© maduragarments

5. HiDesign – Owned by Entrepreneur Dilip Kapur.jfkca 5 life and lesson

© hidesign

6. Louis Philippe – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.jfkca 6 life and lesson

© marduragarments

7. Knotty Derby and Arden Shoes – Owned by Sumanglam Impex Private Limited.jfkca 7 life and lesson

© knottyderby

8. The Collective – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.jfkca 8 life and lesson

© maduragarments

9. Westside – Owned by Trent, the retail arm of The Tata Group.jfkca 9 life and lesson

© westside

10. Spyker – Owned by Prasad Pabrekar, CEO of Spyker Lifestyles Private Limitedjfkca 10 life and lesson

© spykar jeans

11. Flying Machine – Owned by Sanjay Lalbhai, CEO and MD of Arvind Group.jfkca 11 life and lesson

© flyingmachine

12. Planet Fashion – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.jfkca 12 life and lesson

© maduragarments

13. Monte Carlo – Owned by Jawahar Lal Oswal, CEO of Oswal Woollen  Mills Limited.jfkca 13 life and lesson

© montecarlo

14. Da Milano – Owned by Entrepreneur Sahil Malik.jfkca 14 life and lesson

© damilano

15. Park Avenue, Parx and ColorPlus – Owned by The Raymond Group.jfkca 15 life and lesson

© theraymondgroup

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