A brand usually does everything to make itself popular amongst people. Fancy names, marketing strategies and publicity stunts are the usual things a brand undertakes to reach out to people. They play with people’s psychology and create perceptions about their brand. Keeping names which sound foreign is one of most used marketing strategy by brands to fool people to think that the brand is not Indian. People generally have a perception that a foreign brand will definitely be better than the Indian counterpart, which is completely wrong!
You’ll be amazed to know that these famous fashion brands are actually Indian which all this while you thought were foreign.