15 Famous Indian Fashion Brands That Sound Foreign But Are Purely Homegrown

A brand usually does everything to make itself popular amongst people. Fancy names, marketing strategies and publicity stunts are the usual things a brand undertakes to reach out to people. They play with people’s psychology and create perceptions about their brand. Keeping names which sound foreign is one of most used marketing strategy by brands to fool people to think that the brand is not Indian. People generally have a perception that a foreign brand will definitely be better than the Indian counterpart, which is completely wrong!

You’ll be amazed to know that these famous fashion brands are actually Indian which all this while you thought were foreign.

1. The Raymond Group – Owned by Gautam Singhania, Chairman of JK Group of Companies.

2. Peter England – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.

3. American Swan – Owned by Anurag Rajpal, CEO of The American Swan Lifestyle Company.

4. Allen Solly – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.

5. HiDesign – Owned by Entrepreneur Dilip Kapur.

6. Louis Philippe – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.

7. Knotty Derby and Arden Shoes – Owned by Sumanglam Impex Private Limited.

8. The Collective – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.

9. Westside – Owned by Trent, the retail arm of The Tata Group.

10. Spyker – Owned by Prasad Pabrekar, CEO of Spyker Lifestyles Private Limited

11. Flying Machine – Owned by Sanjay Lalbhai, CEO and MD of Arvind Group.

12. Planet Fashion – Owned by Aditya Birla Group’s Fashion and Lifestyle arm Madura Garments.

13. Monte Carlo – Owned by Jawahar Lal Oswal, CEO of Oswal Woollen  Mills Limited.

14. Da Milano – Owned by Entrepreneur Sahil Malik.

15. Park Avenue, Parx and ColorPlus – Owned by The Raymond Group.