Actor ‘s ‘Kaabil’ is certainly making waves all over after the tremendous response to its official trailer which was released on Tuesday evening. But if you check, everything about the promotional and digital strategy of this romantic action thriller has been exemplary. It started with a unique teaser promo that did not have any visuals, just Hrithik Roshan’s chilling voice so as to give the viewer an idea of how powerful the sound can be. The lead pair, Hrithik and Yami Gautam play a blind couple in the movie and this is where the idea of releasing a teaser promo sans visuals stemmed from. The brainchild behind this was none other than the superstar Hrithik Roshan himself.
This teaser promo was followed by an intriguing series of posters, one that carried only a silhouette of Hrithik and the last one that revealed his face. The 4-day activity of releasing the teaser promos was finally concluded with the real deal, the gripping trailer that was released on Tuesday and has been trending since!
And talking about promotions, the entire team of ‘Kaabil’ consisting Hrithik Roshan, Yami Gautam, Rakesh Roshan, Sanjay Gupta and Rajesh Roshan interacted with their fans via a Facebook Live Chat which also was trending showing the positive response received by the film.
And ‘Kaabil’ has even made a record with being the most viewed Bollywood trailer on Facebook and Youtube with over an 18 million views since its release.
Whoa! great going team ‘Kaabil’ and perhaps we could say this is just the beginning.